Omnichannel Marketing: Connecting with Customers Across Platforms
How Inhancers Helped a Beauty Brand Regain Control and Trust on Amazon
Executive Summary
Unauthorized sellers on Amazon were devaluing a premium beauty brand by selling its products without adhering to brand guidelines. This resulted in price fluctuations, customer trust issues, and branding inconsistencies. Inhancers took a proactive approach by restructuring the brand’s distribution strategy and implementing strict seller guidelines. As a result, the brand regained control over its online presence, improved pricing consistency, and restored customer trust.
Client Background
The client, a leading beauty brand, was facing challenges on Amazon due to unauthorized sellers. Despite offering high-quality products, the brand’s reputation was at risk due to inconsistencies in pricing and seller compliance.
Challenges Faced
The brand encountered significant challenges, including:
Unauthorized Sellers – Third-party sellers were acquiring products from multiple sources instead of directly from the brand.
Customer Trust Issues – Customers were unsure whether the products they were purchasing were genuine, leading to distrust in the brand.
Inconsistent Pricing – Due to price saturation, product prices fluctuated unpredictably, sometimes being sold too high, other times too low, damaging perceived brand value.
Brand Guidelines Ignored – Unauthorized sellers were not following the brand’s guidelines, leading to a poor customer experience and a negative brand impression.
The Inhancers Solution
To tackle these issues, Inhancers implemented a strategic approach focused on regaining control of the distribution chain and setting clear seller compliance rules:
Distribution Chain Optimization – We thoroughly analyzed the brand’s supply chain and applied strict rules to new sellers, ensuring that only approved sellers could distribute the products.
Seller Compliance Framework – Inhancers worked closely with the brand to create a detailed seller approval process, which included clear guidelines on pricing, product presentation, and customer communication.
Restoring Customer Trust – By enforcing standardized pricing and ensuring all authorized sellers adhered to the brand’s policies, customers began to see consistent pricing and trusted sources for purchases.
Execution & Strategy
Here’s how Inhancers executed the plan step by step:
Step 1:
Identifying the Problem – Conducted market research to analyze unauthorized sellers and pricing fluctuations.
Step 2:
Implementing Seller Rules – Designed and enforced strict seller onboarding rules, ensuring only approved distributors could sell the brand’s products.
Step 3:
Optimizing the Distribution Chain – Ensured that every new seller followed brand-approved pricing, marketing, and sales strategies.
Step 4:
Monitoring & Continuous Improvement – Regularly tracked seller activity and ensured compliance with brand policies.
Results & Impact
Thanks to Inhancers’ efforts, the brand achieved the following milestones:
Regained Online Presence – The brand re-established itself as a trusted seller on Amazon, increasing visibility and credibility.
Restored Customer Trust – Customers could now confidently purchase genuine products from authorized sellers, eliminating uncertainty.
Improved Pricing Stability – By preventing unauthorized sellers from flooding the market, the brand maintained consistent product pricing.
Enhanced Brand Perception – Standardized seller compliance led to a more professional and reliable brand image, strengthening its market position.
Conclusion & Key Takeaways
The case of this beauty brand highlights the importance of strong distribution control, clear seller policies, and proactive brand management in the e-commerce space. Inhancers’ strategic intervention not only solved the problem but positioned the brand for long-term success on Amazon.
By working with Inhancers, brands can:
✔ Eliminate unauthorized sellers
✔ Strengthen customer trust
✔ Ensure pricing consistency
✔ Maintain brand integrity online
Contact Us:
Are unauthorized sellers impacting your brand? Contact Inhancers today and take control of your eCommerce presence!
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